© 2019 Joanna Stone

Build a life that works for You.

I can help you along the way to

– Clarify your focus

– Address the truth of your shortcomings

– Gain confidence in your creative pursuits

– Be happier

Bespoke offers customised coaching according to the wishes and needs of the individual, or team/organisation


Bespoke Coaching also offers workshops tailored to specific desires, needs and/or situations.

Based in Amsterdam, Bespoke sessions can be conducted in an environment that suits you.

Helping you focus on building your creative life with confidence and a sense of direction.


Hello, I’m Joanna Stone, founder of Bespoke Coaching. I’m a certified personal coach, specialising in empowering people and teams to achieve creative and professional satisfaction.

I believe coaching works best if it’s personal, frank and plainspoken. I treat my clients as equal partners. I trust their instincts and their abilities to find their own solutions. I offer my expertise and guidance to help remove self-doubt and fear, and to find the courage to take empowered steps.

I have previously worked in the creative sector. I know how challenging creative work can be with its long hours, long weeks, exposure and vulnerability. I have a long-standing admiration for the sensitivity, imagination and dedication often seen in people working creatively. Yet I notice that these same qualities sometimes make them vulnerable to critique, inner doubts and setbacks.

Hence my mission in life is to reawaken the potential of individuals and teams; to help you focus on things that matter and pursue your creative living with confidence. In short, to bring your smile back.



“If you ever need to find your strength again, reconnect with your talent or your focus, Joanna is the one. For me Joanna is the first person who truly gets creatives. Maybe because she’s married to one, or maybe she’s just so incredible talented at what she does.”

Jona Rotting


Thank you for visiting this website.

Please ring or email me.

I’d love to meet you sometime.


Joanna Stone

Van Baerlestraat 57-III

1071 AR Amsterdam

+31(0)6 14 295 504


Meanwhile, have a green tea or go for a walk. Think about what you want from life.

Are you lost?

Contact me

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