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Welcome to Bespoke


Bespoke offers learning experiences that foster creativity, productivity and leadership. Through both individual and team coaching, we empower people to reach their fullest potential and achieve success in their professional and personal lives. Our aim is to unlock the creative capabilities of individuals and groups alike, helping them to concentrate on what truly matters and to pursue their goals with confidence. Beyond coaching, we specialise in offering comprehensive change management services. Our expertise in change management ensures that any transition, whether personal or organisational, is managed effectively, promoting a positive outlook throughout the process. In essence, we're here to reignite your passion for progress and, ultimately, to bring back your smile.

We have an established network of highly skilled
and experienced associates (such as performance coaches, leadership consultants, change managers and creative problem-solvers) to foster environments where creativity
and innovation thrive.

Bespoke offers programmes tailored to the specific needs
of individuals, teams and organisations. Hence, our name.


Coaching Services



Creative Living

Be ready to face new challenges, revitalise your creativity, and develop strategies to achieve your goals.


Creative Leadership

Develop an authentic leadership style, learn how to motivate and inspire your personnel and achieve self-fulfilment.


Training Services



Team Building

Harness the power of working together and achieve outstanding creative results.

Leadership Training 

Join our Leadership Programme,

a tailored experience where leaders collaboratively refine their skills in an engaging and supportive environment.





Change Management

Empower your creative organisation to navigate through change with ease! Our comprehensive suite of services and tools is tailor-made for guiding any type of transition while safeguarding against risks and minimising disruptions to both productivity and your workplace atmosphere. 


If I were to compare working with Joanna to an action - it would be like properly cleaning your glasses of years of smudges and smears that have built up - finally, the grime that you didn't even notice because of the slow accumulation has been cleared away, and you are left with perfect clarity on where you are, who you are, and what needs to be done next...
– Meisoon Nasralla, Creative Lead

Bespoke was founded by Joanna Stone, a certified personal coach, in 2011. In the early years, the practice was focused on professionals in the creative industry, but today, Bespoke mentors clients from start-ups to multinationals across all sectors. 


Joanna has a unique perspective gained from a decade in advertising, where she understands how creative thinking can drive companies’ growth and innovation practices. Her passion lies in helping people understand their value, present themselves effectively and develop strategies to achieve their goals. 


Bespoke coaching services are offered face-to-face or online, at a time and location that suits you.

More Info

Meanwhile, stay curious…

Thank you for visiting.

Please ring or email us,

we’d love to meet you.


Bespoke Coaching

Van Eeghenlaan 27,

1071 EN Amsterdam,

The Netherlands

‭T +31 6 1429 55 04‬

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