Welcome to Bespoke


Bespoke offers learning experiences that foster creativity, productivity and leadership. From individual to team coaching, we empower people to be their best and achieve success in their professional and personal life. We strive to unlock the creative potential of individuals to help focus on what matters and pursue goals with confidence. In short, to bring back your smile.

We have an established network of highly skilled and experienced associates (such as performance coaches, leadership consultants and creative problem-solvers) to foster environments where creativity and innovation thrive.

Bespoke offers coaching programmes tailored to the specific needs of individuals, teams and organisations. Hence, our name.


Coaching Services



Creative Living

Be ready to face new challenges, revitalise your creativity, and develop strategies to achieve your goals.


Creative Leadership

Develop an authentic leadership style, learn how to motivate and inspire your personnel and achieve self-fulfilment.




Team Building

Harness the power of working together and achieve outstanding creative results.

Collective Learning

Join the discussion with a network of experienced experts on subjects such as creativity, innovation, decision making and creative leadership.


Joanna provided much needed advice and inspiration regarding the switch in my creative career from full-time to freelance while, at the same time, expecting the birth of my first child at any moment. Now, a few years later with 2 kids and a successful freelance career, the process would have been almost impossible without her.”

– Rodger Hoefel, Creative Director, Designer & Illustrator

Bespoke was founded by Joanna Stone, a certified personal coach, in 2011. In the early years, the practice was focused on professionals in the creative industry, but today, Bespoke mentors clients from start-ups to multinationals across all sectors. 


Joanna has a unique perspective gained from a decade in advertising, where she understands how creative thinking can drive companies’ growth and innovation practices. Her passion lies in helping people understand their value, present themselves effectively and develop strategies to achieve their goals. 


Bespoke coaching sessions are conducted face-to-face or online, at a time and location that suits you.


Meanwhile, stay curious…

Thank you for visiting.

Please ring or email us,

we’d love to meet you.


Bespoke Coaching

Van Baerlestraat 57-III

1071 AR Amsterdam

The Netherlands


‭T +31 6 1429 55 04‬

©2020 by Bespoke Coaching